life!® is your go-to brand for innovative beach, outdoor, and lifestyle products.

LiFE!® products transform ordinary days into extraordinary days. For years customers have trusted us to make life magical with durable, reliable, affordable products that also look great.

we prioritise practical functionality with stylish designs for your family’s everyday needs.

Life is meant to be lived to the fullest, and our mission is to empower you to do just that. Our high-quality, and performance-driven products deliver a reliable and eco-conscious solution.

Whether you’re lounging on the sun-soaked shores, embarking on thrilling outdoor adventures, or simply looking to elevate your daily life, LiFE!® has a carefully curated range of products designed to cater to your needs and desires.

life!® products blend style, functionality, and a profound appreciation for the life you love.

We take pride in our commitment to quality and sustainability. With LiFE!®, you can trust that every purchase reflects our dedication to preserving the natural world and ensuring that future generations can continue to savor the beauty of our planet.

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Flexion® technology utilises innovative hub walls, allowing for swift setup and packdown, while its all-in-one design eliminates the need for any extra assembly, ensuring a versatile solution tailored to meet all your outdoor shelter requirements.

Auto Ezee®

Auto Ezee® design offers the utmost convenience in a portable beach shade solution. With a simple process of removing it from the carry bag, unrolling, and lifting, there’s no need to pull any strings; it’s fully automated and comes in a wide variety of shapes and sizes.

Ultra Sonic Welding

Ultra Sonic Welding revolutionises picnic mat durability by seamlessly bonding layers, ensuring a resilient and water-resistant barrier. This innovative technique providing long-lasting, worry-free enjoyment during outdoor activities.

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